Similac wants you to feel free to buy their formula. No surprise.
But beware. This company has jumped with both feet into the “open” cesspool of “anything goes, make your own rules.” That’s the formula for life they are serving up in their recent video The End #MommyWars Film: the Judgment Stops Here.
When I saw the new video campaign that is trending, purportedly aimed at helping moms feel loved, encouraged and included, I was intrigued. I wondered how an infant formula company was going to tackle this sensitive issue that you would hope someone other than them would address!
I truly believe the #MommyWars, as the producers term them, have hurt so many of our hearts. Comparison is a dangerous game as the Bible clearly states in 2 Corinthians 10:12.
Breast feeding or bottle feeding
Spacing of children
Number of children
Cloth diapers versus paper
How to schedule your baby's life
What to do with the nursery....
These questions give way over the years to ....how to educate your child, what to do about extra- curricular activities and how to handle a teenager.
God gave parents the freedom and opportunity to lead and direct their own children. Believing there is only "one way" on "non-moral issues" can lead us into a ditch. So please understand I am clearly in agreement of the initial premise of this video...
However....if you watch the statements made on camera....those are not the only issues that are being reframed in this video!
Besides the obvious motivation for the sale of baby formula, this video attempts to link issues of people objecting to the normalization of raising a child as “transgender” and a child born outside of marriage to the issues of nursery paint, employment and baby milk.
It is designed to hit on a very sensitive mama emotion, but then slide in sexuality issues and the remaking of the definition of "family" and gender as if these issues are on the same plane!
I find it insulting that they thought I wouldn’t notice. (And yes, I imagine I will get the comments saying I am "hating" someone by acknowledging what is happening here in these ads. To which I will respond in advance: no way. No hate here. Just good honest evaluation of immorality.)
One of the moms says “It doesn’t matter what other people think is right or wrong, it’s up to you.” That’s the take-away point the producers want to leave in your mind. It doesn’t matter what other people think about you not breast feeding, being a single mom, or raising a “gender-neutral” rainbow child. You decide what is right for you.
And what about God? He is so far off their radar they could not imagine that He would have anything relevant to say about any of these issues.
I am so sad. I want with all my heart to end these #MommyWars. But not on these terms. Not by using politically correct manipulation!
Tragically, this video is a near miss...but a big hit to millennial parents. Similac must know what will sell?? Hitting on American mom insecurities and shifting morals at the same time!
I suggest you take a look at the video and the many other funny ones they are bringing out in this #endmommywars campaign and notice what I am seeing. This video is very appealing to young moms and girls.
Image: Sean Dreilinger “rachel and sequoia modeling their new maya sling - _MG_9383” via Flickr Creative Commons