Archives For motherhood

Should we end the #MommyWars?

Lisa Cherry —  October 30, 2015

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Similac wants you to feel free to buy their formula.  No surprise. 

But beware.  This company has jumped with both feet into the “open” cesspool of “anything goes, make your own rules.”  That’s the formula for life they are serving up in their recent video  The End #MommyWars Film: the Judgment Stops Here.

When I saw the new video campaign that is trending, purportedly aimed at helping moms feel loved, encouraged and included, I was intrigued. I wondered how an infant formula company was going to tackle this sensitive issue that you would hope someone other than them would address!

 I truly believe the #MommyWars, as the producers term them, have hurt so many of our hearts. Comparison is a dangerous game as the Bible clearly states in  2 Corinthians 10:12.

Breast feeding or bottle feeding

Spacing of  children

Number of children

Cloth diapers versus paper

How to schedule your baby's life

What to do with the nursery....

These questions give way over the years to to educate your child, what to do about extra- curricular activities and how to handle a teenager. 

God gave parents the freedom and opportunity to lead and direct their own children. Believing there is only "one way" on "non-moral issues" can lead us into a ditch. So please understand I am clearly in agreement of the initial premise of this video... 

However....if you watch the statements made on camera....those are not the only issues that are being reframed in this video! 

Besides the obvious motivation for the sale of baby formula, this video attempts to link issues of people objecting to the normalization of raising a child as “transgender” and a child born outside of marriage  to the issues of nursery paint, employment and baby milk.

It is designed to hit on a very sensitive mama emotion, but then slide in sexuality issues and the remaking of the definition of "family" and gender as if these issues are on the same plane!

I find it insulting that they thought I wouldn’t notice. (And yes, I imagine I will get the comments saying I am "hating" someone by acknowledging what is happening here in these ads. To which I will respond in advance: no way. No hate here. Just good honest evaluation of immorality.)

 One of the moms says “It doesn’t matter what other people think is right or wrong, it’s up to you.”  That’s the take-away point the producers want to leave in your mind.  It doesn’t matter what other people think about you not breast feeding, being a single mom, or raising a “gender-neutral” rainbow child.  You decide what is right for you. 

And what about God?  He is so far off their radar they could not imagine that He would have anything relevant to say about any of these issues.

I am so sad. I want with all my heart to end these #MommyWars.  But not on these terms. Not by using politically correct manipulation!

Tragically, this video is a near miss...but a big hit to millennial parents. Similac must know what will sell?? Hitting on American mom insecurities and shifting morals at the same time!

I suggest you take a look at the video and the many other funny ones they are bringing out in this #endmommywars campaign and notice what I am seeing. This video is very appealing to young moms and girls.


Related post:

When a Child is Subtlety Deceived by the ‘Gay’ Love Story


Image: Sean Dreilinger “rachel and sequoia modeling their new maya sling - _MG_9383” via Flickr Creative Commons

License: Attribution-NonCommercial-ShareAlike 2.0 Generic (CC BY-NC-SA 2.0)



OK, ladies. This one is for you. Read it and have a good cry.

Have you been looking for a great way to try and explain the earthshaking importance of motherhood to your kids...and you know they only "partly get it?"

We live in a world that normalizes children having children. And single young women having a babies before marriage.

And we as moms know this is a big deal!!

But sometimes we have trouble explaining why.

This woman nailed the explanation.

Read it ...and pass it to a girlfriend who gets it ...or someone who you wish would get it!


Time is running out for my friend.

We are sitting at lunch when she casually mentions that she and her husband are thinking of "starting a family."  What she means is that her biological clock has begun its countdown and she is considering the prospect of motherhood.

"We're taking a survey," she says, half jokingly. "Do you think I should have a baby?"

"It will change your life," I say carefully.

"I know," she says. "No more sleeping in on Saturdays, no more spontaneous vacations..."

But that is not what I mean at all.

I look at my friend, trying to decide what to tell her.  I want her to know what she will never learn in childbirth classes.  I want to tell her that the physical wounds of childbirth heal, but that becoming a mother will leave her with (Read the rest here.)

Image: Wirawat Lian-udom “Happy Motherhood” via Flickr Creative Commons
License: Attribution-NonCommercial-ShareAlike 2.0 Generic (CC BY-NC-SA 2.0)